Why Cant I Review My Suggested Updates in Google My Business

Have you prepare your Google My Concern (GMB) to succeed or to fail? Your GMB Knowledge Panel (KP) should exist chock-full of awesome and vital information nearly your business concern. Information technology is your opportunity to let your customers get the much-needed data they crave.

When was the last fourth dimension yous checked your GMB KP? If it has been a while, y'all should double-bank check your data to ensure this valuable data is complete and correct. Here is what a standard KP looks like, using SEMrush as the example.

The vital information Google displays:

• See Photos
• Meet Outside aka Streetview
• Map
• Website
• Directions
• Reviews
• Address
• Hours
• Phone number
• Questions and answers
• Nearly

If you are not monitoring any of the above information and it'south incorrect, you are providing a bad user experience and probably losing out on acquiring new customers. Below are the ix virtually common GMB mistakes business organization owners brand. They are all easily rectified. You need to monitor your listing, or these mistakes might bear on your list and your bottom line.

Nine Common "Google My Business" Fails

1. Unclaimed Listings:

If yous do not merits your GMB, how are you going to manage it? Yous won't be able to answer to reviews. While you tin can suggest edits on your accost, phone number, website URL, and hours, claiming your GMB list gives you far more command. Without claiming, yous tin can even upload photos, only it will be from a client and not as the owner. The Google My Business team will not exist able to aid your concerns while the listing is unverified, and y'all will not be able to use or create Google Posts. Ultimately, you're missing out on a valuable tool you lot can utilize to improve your business list.

If your listing is non claimed and left dormant long enough, a user can propose an edit that the listing does not be. Google more than probable will have that edit and delete the list. If your list is unclaimed, you run the risk of some other company coming in and either claiming your listing or editing your data and adding their phone number and website. Since the listing is left unclaimed, Google volition non be able to alert y'all that the information has been updated or changed and your business organisation tin can be hurt.

The easiest mode to claim your GMB listing is straight from the Noesis Console. Click the "Ain This Business" and follow the steps.

2. Closed Businesses:

If your business shut down, please marking your business as permanently closed. You can exercise this in your Google My Business dashboard. Although you may no longer have demand for the list, information technology presents a bad user experience. If a potential customer attempts to visit yous simply to discover you are closed, they volition get upset that they wasted their fourth dimension. Google filters out closed GMB listings to prevent them from coming upwardly in the map pack.

3. Missing Information:

If you take set upward your GMB listing and have not checked it recently, your listing could be missing vital information. The most common missing pieces of vital data are hours, website URLs and telephone numbers. How are your customers going to know when y'all are open up or how to contact you if this information is missing? Potential customers are going to go to your competitor if they are unable to reach you.

I don't know of whatsoever business that wants to lose potential customers to their contest. Log in to your GMB account and check that all of your information is A) listed, and B) correct. If information technology'due south non, yous're working for the other guy.

4. Incorrect Data:

Having wrong data is really worse than not displaying information. If you do not update your hours and potential customers bear witness upward at your location merely to notice out that you are airtight, they'll be upset. When I had to take my car to get smogged, I checked their Google listing for the hours of the business concern I was going to. They did not open when they said that they would, so I left a negative review for them. Then, I went to their competitor and left them a positive review; this is how it works.

5. Map Pins:

Map pins are often disregarded, and besides often they are in the wrong place. I take plant map pins on the opposite terminate of a shopping center, in the eye of the parking lot or in the street; this doesn't assistance potential customers. More and more than people are using GPS programs, and they don't want to be directed to the wrong spot. If they can't find yous, they may call you lot or but assume that your business concern is shut downwards and go elsewhere.

vi. Ignored Reviews:

Reviews are ane expanse where business owners mess up the almost. For starters, they ignore or don't answer to the reviews, positive or negative. Consumers want to see a business that is engaged with its customers. If you lot don't reply to the reviews, y'all are showing potential customers that you lot don't care, and they will go elsewhere. Answer to both positive and negative reviews.

I booked a massage for my wife'south birthday. She enjoyed it so much that I left positive reviews on all of the review platforms they were listed on. The owner, replied to me direct to give thanks me for my review and kind words. It felt great to be appreciated and acknowledged.

Replying to negative reviews is tough and not enjoyable. Sadly, I run across concern owners reply in anger, lash out, and insult the reviewer. While y'all may desire to tell the client to take a hike, you need to know that future customers will see your answer and gauge yous on your response. Your futurity sales are also dependant on your response. No i wants to bargain with a jackass.

Some means to reply to a negative review:

• That is not how nosotros want our customers to feel.
• We are going to address this and ensure that it won't happen again.
• Delight contact usa, so we tin accost this with you directly.

7. Google Customer Missed Q&A

Q and A is a new feature, and considering of this, it'due south an element that gets ignored a lot. There are a lot of questions from potential customers that could interpret into new sales. If you don't answer them, they will be left unanswered or answered past somebody else. What if the answer that is provided is incorrect?

Google allows concern owners to post their ain questions, so mail service the 'frequently asked questions' you lot get. If users can become the information from your list, they won't need to telephone call you or a competitor looking for the reply, and you tin focus your time on the customer in front end of y'all.

8. Photos:

Photos are ofttimes neglected. I accept seen businesses that only accept the Streetview. Sometimes the only other photo is from a client. The example below is a photo taken by someone sitting in their car; y'all tin even see the dashboard, which is not an overly attractive movie for a business organisation. Also, if you're not careful, Google will cull a photo from the wrong Facebook page or a news article.

I recommend adding five to eight exterior and five to 8 interior photos with and without staff. Pictures with people expect much meliorate than empty storefronts and lobbies. Bear witness off your personality and let people meet that real people who work at your concern and that employees are capable of smiling. Play around taking photos at dissimilar times of the day to see which photos you like more. Ask your friends and staff to vote on which pictures they similar. You tin can likewise rent a Google Trusted Lensman to have a 360-degree tour of your location, and they too snap staff photos.

9. Located In:

Google at present allows users to edit the Located In feature in Google My Business concern. The example of RedBox below was shown in the wrong business; I also noticed that the hours are missing. You need to perform a Google search to verify that your GMB shows the correct "located in" location. With this characteristic, yous can advise users that you are located in a specific store, shopping center, grocery store, building or in a mall to aid get in easier for your customers to find you.

All ix of these common GMB mistakes can be easily rectified. If y'all have a Google My Business, yous need to perform an audit on your listing. Look for any of these glaring issues that might be affecting your listing, and correct them. Your customers volition appreciate it, and yous might find it'south the key ingredient between remaining in business or endmost down permanently.

Post courtesy of SEMRush.

blakneyopeance.blogspot.com

Source: https://localmarketinginstitute.com/9-common-google-my-business-mistakes-to-avoid/

Share this post