How to Upload a List of Phone Numbers to Facebook
With a massive audience, Facebook gives businesses great opportunities to connect with their prospective customers. Unfortunately, things aren't as easy every bit they used to exist.
The average attain for a Facebook post was downwardly by 2.2% at the stop of 2019, meaning that but a modest fraction of your audition would see your posts.
Only, what if non fifty-fifty your Facebook ads are getting you the results you were hoping for? You've already tried most of the tips out there to get to your targeted audience, such as tweaking your re-create or optimising your images simply without whatsoever real success.
But, have you tried integrating your Facebook ads with your existing contact list?
Think about it this mode: social media ad is not exactly inexpensive, and then you lot want to make certain that you testify your ads to the grouping of people virtually likely to click on them and take action. If you are a pocket-size business located in Sydney, then you lot may want to use Facebook'due south targeting options to put your ads in front of a local audience who is most probable to engage with your Facebook advertisement.
You lot can as well target people who accept engaged with you already and yous know for sure that they are interested in your products and services.
Without further ado, here'southward how to target Facebook ads based on contact information, specifically email or telephone number.
You might also be interested in HOW CAN I TARGET FACEBOOK ADS AT SOMEONE USING Only THEIR Electronic mail?
How to Target Facebook Ads Based on Email or Phone
You probably already accept an existing list of emails and phone numbers from the customers who've engaged with yous so far. If you lot have them stored in a CRM, then you tin import this list of emails and telephone numbers to Facebook. And, because about Facebook users have a registered email accost or phone number, the social media behemothic can match your list with the details in its database.
Here'southward how to import contacts to your Facebook Ads Manager.
You can create a custom audience by uploading a CSV file with your list of phone numbers or electronic mail addresses. Select the target past the "E-mail accost" option, for example, in your Facebook Ads Managing director and then re-create and paste your e-mail list.
From here on, y'all can utilise this custom audience to target your ads or create a lookalike audition to reach new people who have shown a specific interest in your business. To create a lookalike audience, yous demand to select the "Target Similar People" option and the Facebook Ads Director will generate an audience similar to the 1 you have already importer.
What If I Don't Take a Contact Listing?
That is a very good question!
If you lot are a small business concern that is just at present building its audiences, targeting people by phone numbers or email addresses might not exist an option for you right now.
Even if Facebook provides lots of targeting options, building your contact listing (phone and emails) can benefit your business organisation in various ways.
Email marketing, for example, allows you to build an intimate connection with your audition. Emails are also more targeted, so yous tin can send them to the group of people well-nigh interested in your offer and most likely to take action.
Every bit far as Facebook advertising goes, list targeting can increase your conversion rate significantly. One company establish that past targeting their Facebook ads by emails, their conversion rate increased by 40%. Moreover, they were paying 30% less in client acquisition.
So, if y'all don't have a contact listing yet, and then it's time to offset building one. Y'all could, for case:
- Include opt-ins on your website. Make the grade as unproblematic as possible and only include basic contact information similar name and email address. The more information a user has to provide, the slimmer the chances that they will subscribe.
- Create a whorl pop-up that appears after a user has scrolled a certain per centum down a page on your website. Employ this opportunity to inquire them to subscribe to your email listing or give you their phone number for more personalised offers.
- Create a social media competition and offer an incentive in return for your target audience's e-mail address.
Do Yous Need Aid with Facebook Advertising?
Facebook offers numerous targeting options, simply are you taking advantage of the right ones? If yous've been struggling with your Facebook ads for quite a while now, but are notwithstanding not seeing any significant results, so maybe it'due south fourth dimension to ask for specialised help.
Make it touch and let our Facebook Ads specialists help you create campaigns that will actually drive sales to your business.
Source: https://aiad.com.au/how-to-target-facebook-ads-based-on-phone-numbers/
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