Sitma chosen for Kotler impact project

H-Farm campus in Treviso, home to many successful companies.

Sitma specialises in designing and producing solutions for automation in the logistics industry. The visitor was chosen as a case report for the book "Essentials of Modern Marketing" past Philip Kotler together with Weevo, which looked at more than than 30 examples of outstanding Italian companies in different fields of production. Philip Kotler, the male parent of modernistic marketing, chose to focus his study on such criteria as the propensity to innovate and the ability to respond to the needs of the market in a sustainable mode.

"Essentials of Modern Marketing" and the "Exist Brilliant" project

The volume was previewed on 26 November and contains over 30 example studies of exceptional Italian companies , making it the world'south first publication nigh marketing to focus on success stories in a specific country.

The SME journal described the work as "​ ​ The bible of modernistic marketing ​ ​", while the Daily Times defined it "​ ​ The 21st century book nigh business organization, marketing and management ​ ​".

The book volition exist on sale on Amazon, only to avoid wasted paper and long-haul deliveries the printed version will but be available on request, for drove as near as possible to the aircraft address. The presentation of the book took place at the H-Subcontract campus in Treviso, habitation to many successful companies, and among those present were Orsola Cavina and

Denise Gibbin and Orsola Cavina – marketing department

Denise Gibbin from Sitma's Marketing section.

They offered the following comments – "Sitma was both honoured and delighted to play a role in Philip's project. Information technology'south a major recognition of the strategies the visitor has implemented in recent years. We're convinced that Sitma's opportunities for business are only just beginning, and that nosotros'll take a revolutionary and very considerable affect on the logistics market place."

Why cull Sitma machinery? An ability to innovate and reinvent

The reasons for Sitma'south success (and and then for its inclusion in Philip Kotler'southward project) make it beyond just figures. Sitma's main accolades take come from the market, which has recognized its inherent capacity to innovate over the years.

The company's nifty strength has been its ability to reposition itself in just a few years, achieving excellent results in a totally new and constantly changing market – the field of e-commerce and logistics. Information technology has as well managed to discover an constructive fashion of relating to the diverse sectors in which it operates, anticipating trends and constantly supporting its customers, indeed becoming their real partner.

Sitma's move into the globe of logistics began in 2022 when it became the official supplier for Viapost, so went on to exist a supplier for Poste Italiane in 2018. Sitma is now is a leading brand in the logistics sector, supplying flexible packaging and sorting systems to the ​world's principal eCommerce​​ ​​companies , 3PLs, logistics operators, and many national post offices ​ in both Europe and North America.

The value of people and ideas

The changes fabricated by the company did not just concern its approach to the market. First and foremost, Sitma took a practiced look at itself. The ​ business concern ​​changed from an entrepreneurial to a ​​managerial structure​​, introducing new job titles and new visitor departments, including the ​​Operations Direction team ​​, the ​Marketing Department ​​and the​​ Projection Management Department ​ .

A new ​​ brand identity​ ​ was gradually created alongside the procedure of company renewal, with the recruitment of new immature professionals, swell to be part of the ​ transformations ​ in the market and in the visitor itself.

Technology for sustainability – the path towards sustainability

Sitma is actively pursuing its goal of becoming ​ an increasingly green company​ . Information technology has introduced processes for calculating its ​ ​carbon footprint ​, updating them regularly in line with the latest regulations. The company has introduced improvements and ​​ reduced its Co2 emissions​​ , and has also ​offset emissions​​ by financing well-organised and accredited sustainability projects.

Download or buy the book "Essentials of Modernistic Marketing" and read the complete case study to discover how a capacity for innovation, sustainability and well-managed change have been the drivers of Sitma's success.

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